Chapter 1: The Role of Business Research:
Learning Outcomes After studying this chapter, you should be able to Understand how research contributes to business success Know how to define business research Understand the difference between basic and applied business research Understand how research activities can be used to address business decisions Know when business research should and should not be conducted Appreciate the way that technology and internationalization are changing business research The Purpose of Business Research Business research covers a wide range of phenomena. For managers, the purpose of research is to provide knowledge regarding the organization, the market, the economy, or another area of uncertainty. A financial manager may ask, “Will the environment for long-term financing be better two years from now?” A personnel manager may ask,“What kind of training is necessary for production employees?” or “What is the reason for the company's high employee turnover?”...