Assignment Questions:-
1. Marketing research adds value to the business by identifying customer need. 2. Experimental method is used for causal research design. 3. First step of research process: Identify and formulate the problem 4. Discrete measures : measures that take on only one of a finite number of values. 5. Research follow up: When researchers recontact the decision makers after they had a chance to read over a report. Chapter 1: 1. What are research design ? Exploratory Research Descriptive Research Casual Research