Assignment Questions:-


1. Marketing research adds value to the business by identifying customer need.
2. Experimental method is used for causal research design.
3. First step of research process: Identify and formulate the problem
4. Discrete measures : measures that take on only one of a finite number of values.
5. Research follow up: When researchers recontact the decision makers after they had a chance to read over a report.

Chapter 1:

1. What are research design ?

  • Exploratory Research
  • Descriptive Research
  • Casual Research


































































































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